
Learning Objectives
After reading this chapter, students will be able to understand the essential parts of a speech, how to write each of the parts, and to organize their speeches in a coherent and effective way. Students will be able to identify and use various patterns of organization in the speechmaking process.

This section introduces the parts of the speech and how each part plays a bigger role
This section discusses various patterns used in informative speeches.
This section talks about the patterns used in persuasive speeches.
This section provides information about the patterns that can be used in special occasion speeches.
Review Questions
1) Why should speeches be organized?
2) How does using a preview dampen the sponge of the listener? Sometimes the preview is considered to be a part of the central idea, why is that?
3) Generally, what are the four parts to an introduction? How are each of them used to build a cohesive introduction?
4) Why is it important to have at least three main points? Less than five?
5) What are some methods to begin your speech? Which do you think is most beneficial?
6) Why are signposts used in an effective speech?
7) When should you write your introduction? Your conclusion?
8) If you were giving a speech about your life, what pattern(s) would you likely use?
9) Which pattern would you use when describing the buildings in your neighborhood or community?
10) When using Monroe's Motivated Sequence, when should you present the need to the topic you are persuading people about?
11) Which pattern is used in advertising campaigns?
12) The pros and cons pattern is called what?
13) Why does Criteria Satisfaction pattern require audience analysis before implementation?
14) Why should special occasion speeches be organized?
15) What type of patterns can be used for special occasion speeches? What does your pattern choice depend on?