Let’s think of spilled water. Which absorbs water more quickly: a damp sponge or a dry sponge? The answer is a damp sponge. A damp sponge contains thousands of water molecules wanting to combine with other water molecules. So, as we cleanup the spilled water it is best to use a damp sponge, so it can absorb and attract more water. A dry sponge contains no water molecules. Without any molecules present, it must start from scratch in absorbing the spill.  We believe in making your mind a damp sponge. We will give you the foundations of communication principles – positioning your mind as a wet sponge- so as a life-long learner, you always seek to absorb and retain additional information.