“Why?” is the greatest question we can ask; it allows us to forge deeper, seeking clarity through information. Based on that belief, the format of Pops OpenText is based on “Why?”.  As we explore communication principles, we will focus on “Who?”, “What?”, “Where?”, “When?”, “Which?”, and “How?” and their influence on the “Why?”. Following each of these should give you a broad basis of the importance of communication and its theories while providing strategies to help you create meaningful communication and ultimately be successful.